What stood in the way
Dovetail faced optimization pressures during a rebranding initiative combined with a two-month pre-order period before any inventory was available to ship.
Doubling sales during a rebrand and pre-order launch.
2× Sales
2× Conversion rate
About
Dovetail Workwear makes workpants for women, by women — with a team of 100 wear-testers ensuring every product holds up to real work.
Services Delivered
- 01 Custom YVerge Shopify application
- 02 Drip workflow implementation
- 03 Measurable Affiliate App for influencer marketing tracking
- 04 Facebook Ads integration
- 05 Unified Shopify + Drip + Facebook workflow
The Challenge
What We Did
The solution
Y-Verge integrated Shopify, Drip email marketing, and Facebook Ads into a single cohesive workflow, with an affiliate tracking app to measure influencer-driven results.
Results
2× Sales
2× Conversion rate
Both sales and conversion rates doubled — even during a pre-order window with no physical inventory available.
Work With Us