What stood in the way
An outdated sales channel made it impossible to scale the order process. The platform prevented the business from properly accommodating dietary preferences and meal delivery options as demand grew.
About
Farm to Fit runs a healthy meal plan program delivering fresh, locally sourced meals to customers across the Portland area.
Services Delivered
An outdated sales channel made it impossible to scale the order process. The platform prevented the business from properly accommodating dietary preferences and meal delivery options as demand grew.
Y-Verge retained the existing website while implementing a new customer-focused sales process. Email newsletter automation was integrated with advertising campaigns to create a cohesive, multi-platform purchasing experience.
The newly connected marketing channels created a consistent customer experience across touchpoints, improving engagement and enabling the business to scale its order process effectively.
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