Migrating to Shopify, automating B2B, and doubling revenue.

2× Revenue
✓ Automated B2B transactions
↑ Investor interest attracted

About

Handful designs fitness apparel empowering women to embrace an active lifestyle with confidence.

Services Delivered

  • 01 Shopify migration with custom theme design
  • 02 Shopify B2B marketing automation
  • 03 Data-driven analytics dashboard
  • 04 Wholesale order process automation

What stood in the way

The team needed to migrate their e-commerce platform away from Magento to Shopify to improve conversion rates, while also overhauling a cumbersome wholesale ordering process.

The solution

Y-Verge migrated the store to Shopify with a custom theme, built a B2B marketing automation system, and created a data-driven dashboard to give the team full visibility into performance.

2× Revenue
✓ Automated B2B transactions
↑ Investor interest attracted

Revenue doubled after the Shopify migration. Automated B2B transaction processing freed the team from manual wholesale work, and the business attracted external investment attention.

"
Y-Verge is an amazing business partner who understands the digital world we live in.

— Jody Filkins, Marketing Director, Handful

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