What stood in the way
Kärcher's supplier branches operated over twenty separate websites across different business models, resulting in fragmented lead acquisition processes and redundant sales funnels.
Unifying 20+ websites into one omnichannel lead machine.
2× Potential client volume
20+ Sites unified
About
Alfred Kärcher SE & Co. KG is headquartered in Winnenden, Germany and dominates the global cleaning technology market. With over 10,000 employees across 100 subsidiaries in 60 countries, Kärcher generated €2.5 billion in 2017 revenue and sold more than 13 million machines.
Services Delivered
- 01 Customer journey mapping & experience architecture
- 02 Cross-platform app development (iPhone, iPad, Android, Mac OS, Windows 10)
- 03 Shopify e-commerce stores
- 04 Contentful headless CMS implementation
- 05 Facebook Messenger workflow automation
- 06 Drip email marketing system setup and automation
The Challenge
What We Did
The solution
Y-Verge deployed an omnichannel marketing infrastructure using Contentful headless CMS, spanning landing pages, mobile web, mobile apps, and desktop applications. The system incorporated lead scoring to segment prospects based on their position in the buying cycle, utilizing marketing automation and data-driven customer scoring for personalized experiences.
Results
2× Potential client volume
20+ Sites unified
Y-Verge's custom workflows and lead pages doubled potential client volume through simplified, continuously optimized lead scoring — with more relevant customer messaging at lower marketing costs.
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With a vast amount of experience in technology, Y•Verge is relentless in his pursuit of the best solution, user design and execution.
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