What stood in the way
The primary obstacles involved transferring data from their legacy webstore and developing a custom Shopify theme from scratch — all within tight timeline and budget constraints.
Two storefronts, one seamless migration — on time and on budget.
2 Storefronts launched
✓ On time & on budget
About
Portland Design Works has manufactured cycling gear since 2008, focusing on accessible urban riding products sold through both e-commerce and retail channels.
Services Delivered
- 01 Shopify migration from legacy platform
- 02 Custom Shopify theme design & development
- 03 YVerge Shopify Storeful App integration
- 04 Dual storefront architecture (consumer-facing & dealer-facing)
- 05 Personalized landing pages and email automation
The Challenge
What We Did
The solution
Y-Verge delivered two separate storefronts — one consumer-facing, one dealer-focused — with a redesigned sales funnel distinguishing e-commerce and retail analytics, and personalized landing pages and email automation tailored to customer interests and behaviors.
Results
2 Storefronts launched
✓ On time & on budget
The migration and custom theme were delivered on schedule and budget, giving PDW a distinctive e-commerce platform that enhanced operational efficiency and competitive positioning.
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CREATIVE VISIONARY – is what I would sum up Leon. In working together I have experienced his ability to deliver complex processes exceptionally fast.
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