What stood in the way
Their hybrid e-commerce–retail model made it difficult to track online-to-offline conversions. Subscription services also needed optimization to boost awareness and recurring revenue.
Human food for pets™ — with a digital strategy to match.
2× Conversion rate
↑ Local retailer foot traffic
↑ Facebook Messenger engagement
About
Portland Pet Food Company specializes in all-natural, human-grade meal pouches and treats. Their mission: human-quality nutrition for your pet.
Services Delivered
- 01 Shopify subscription model optimization
- 02 Facebook Messenger engagement campaign
- 03 Custom YVerge app installation
- 04 Online-to-offline conversion tracking
The Challenge
What We Did
The solution
Y-Verge optimized the Shopify subscription model, launched a Facebook Messenger engagement campaign, and installed a custom app to connect online and in-store data.
Results
2× Conversion rate
↑ Local retailer foot traffic
↑ Facebook Messenger engagement
Conversion rates doubled, local retailer traffic increased measurably, and a new Facebook Messenger channel opened a direct line to engaged customers.
Work With Us