What stood in the way
The company operated through dual channels — direct-to-consumer e-commerce and physical retail locations — requiring separate traffic direction and marketing data management for each.
Separating retail and e-commerce to serve each customer better.
✓ E-commerce & retail data separated
↑ Post-purchase loyalty
About
TREW Gear is recognized for manufacturing vibrant outdoor apparel, delivered to customers with enthusiasm and positive service.
Services Delivered
- 01 Custom YVerge Shopify application
- 02 Shopify Plus platform with bespoke theme design
- 03 Automated email drip campaign workflows
- 04 Custom landing pages segmented by channel
- 05 Post-purchase loyalty sequences
The Challenge
What We Did
The solution
Y-Verge deployed Shopify as a distinct sales channel to segregate retail and e-commerce metrics, with custom landing pages and automated email sequences nurturing customers from first discovery through post-purchase.
Results
✓ E-commerce & retail data separated
↑ Post-purchase loyalty
The implementation enabled enhanced customer conversation flow and increased post-purchase loyalty through automated marketing touchpoints.
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Working with Y-Verge, we got tons of insight, fast work, hard work, knowledge, precision, attention to detail, willingness to teach.
Work With Us